Novant Health
NovantHealth.org
Worked with SEO, PR & Marketing to create, update and maintain NovantHealth.org.
Worked with other strategists and content creators to build and QA sections of the website (working within CMS).
Researched and pitched new software to create approval process.
NH.org & Clinic Microsite Content Strategy
Created content calendar to refresh over 200 clinic sites.
Met with clinics in order to obtain content, edits, additions, etc.
Worked with UX/ UI designer and lead of clinic sites to create new skins (phased approach) and migrate out of old skins.
Streamline a process for clinics who were using independent sites in order to nestle under NH.org to enhance SEO and search rankings.
QA and follow up after 6 months/12 months to show increase in site traffic, clicks, etc.
Novant Health UVA Health System
NHUVA Website
I led a project for a website for a new joint operating company formed between Novant Health and UVA Health System. This included discovery, ideation, strategy and the actual build.
This required heavy collaboration with legal, business, finance, multi-hospital and health system contacts, marketing and PR, designers, medical personnel (doctors, specialists, subject matter experts), designers, and developers.
We created a new brand for this partnership from a complete design system to content style guides.
We were a small team that wore many hats and I wrote the 200 original pages of content at launch, helped build and QA the site as well as regular check-ins with senior leaders across both hospital systems.
