LPL Financial
Content Strategy - LPL.com, Resource Center (Intranet),
Worked with cross-functional team and was responsible for leading digital strategy for cross-channel experiences including website and apps. I was also responsible for content strategy of over 8000 intranet pages.
I initially completed an audit of these pages and was successful in retiring over 4000 pages with instilling best practices. cleaning up the site architecture and creating a content calendar to prevent buildup of outdated content.
We updated and edited more than 800 pages of content on LPL.com ensuring brand standards, tone and voice were consistent.
External Microsite: LPL Business Solutions
Worked with team to create new branding and content for an external microsite geared towards connecting our advisors with resources.
We began with a heuristic evaluation and a full editorial review of content. I conducted discovery with both our business partners as well as marketing to determine the goals and expectations. We tempered those findings with data from our call center as well as liaisons with end users (financial advisors).
LPL Business Solutions Homepage
LPL Business Solutions Subpage - Mergers and Acquisitions
User Experience Strategy: www.Newsroom.LPL.com
We were tasked with a creating a new web property to host “always on” media in a very short time frame.
Developed research plan and completed a competitive analysis to help guide the strategy.
Developed phased approach for both gated and ungated experiences and presented the teams strategy given the short time frame.
Presented strategy, requirements and mockups to senior leaders as well as a cadence to monitor performance and continue to add content and solutions.
Created site architecture and content for MVP 1.
Tracked analytics and used findings to make enhancements for MVP2.
Authentication
Worked with technology, development and business to develop single authentication method.
Worked with designers and technology to develop strategy for the user experience and content.
Assisted with development and enhancements of prototype.
Set up user testing and used findings to help guide direction of experience.